Description
1949 8th printing. Hardcover has significant wear, scuffs, small marks, stains and small tears. No dust jacket. Spine has significant reading creases and wear, small tears on top and bottom. Pages have some marks and small tears on some pages but largely are clean and the binding is secure.
This well-worn copy of “The Technique of Advertising Production” by Thomas Blaine Stanley is a fascinating artifact from the golden age of American advertising. Published in 1949, it captures the industry’s best practices and creative approaches at a time when print media reigned supreme and the “Mad Men” era was in full swing. Despite its imperfections, this 8th printing edition bears the patina of heavy use, likely by an advertising professional or student who pored over its pages for insights into crafting compelling campaigns.
Stanley’s work was highly influential, offering a comprehensive guide to the production process, from copywriting and layout to printing and distribution. Its enduring popularity speaks to the timeless principles it imparts, even as the advertising landscape has evolved dramatically. For collectors and researchers, this vintage tome offers a window into the mid-20th century advertising world, revealing the strategies and techniques that shaped consumer culture and influenced generations of creatives.
