Description
Shows signs of wear. Jacket may be torn, cover may have creases, pages have some writing and highlighting. May have some water damage. May be a former library book. If you are buying a box set item, the box may not be included.
This well-worn hardcover copy of “The Brand Mindset” by Duane E. Knapp and Christopher W. Hart offers a glimpse into the early days of modern brand management strategies. Published in 2000, it captures the shift towards a more holistic and customer-centric approach to branding, moving beyond traditional advertising and marketing tactics. The authors, both seasoned brand consultants, draw upon their extensive experience working with global corporations to outline five essential strategies for building brand advantage throughout an organization.
While the physical condition of this copy may show signs of its age and use, the insights within remain valuable for brand enthusiasts and students of marketing history. The highlighting and annotations could provide a unique perspective into how past readers engaged with and applied the concepts presented. For collectors, this well-loved edition serves as a tangible reminder of the evolving brand landscape at the turn of the millennium, before the rise of social media and digital disruption reshaped the field entirely.