Principles of marketing, Clark, Fred Emerson

Description

1932 Revised edition. Former library book. Cover has signs of normal wear.
This revised edition of “Principles of Marketing” by Fred Emerson Clark offers a fascinating glimpse into the early development of marketing as a field of study. Published in 1932, during the depths of the Great Depression, this book provides valuable insights into the marketing strategies and techniques employed by businesses during one of the most challenging economic periods in American history. Despite its age and well-worn condition as a former library book, this volume remains a significant historical artifact, shedding light on the evolution of marketing theory and practice in the early 20th century. Collectors and scholars of business history, as well as those interested in the economic and cultural landscape of the 1930s, will find this book a captivating addition to their collections.