Description
1971 edition. Hardcover has some scuff marks and some water markings. No dust jacket. The pages are clean and in good condition. The binding is secure.
This 1971 edition of “Persuasion Theory and Practice” by Kenneth E. Andersen offers a comprehensive exploration of the art and science of persuasion. Published during the height of the advertising boom in the United States, this work delves into the psychological principles and rhetorical techniques that influence human behavior and decision-making. Andersen’s background in communication studies and his extensive research into persuasive strategies make this book a valuable resource for scholars, marketers, and anyone interested in the dynamics of persuasion.
While the hardcover shows signs of wear, with scuff marks and water markings, the absence of a dust jacket allows readers to appreciate the book’s intrinsic value. The clean pages and secure binding ensure that the content remains accessible and readable, making this copy a worthwhile addition to any collection focused on communication, psychology, or marketing. Collectors and readers alike will appreciate the historical significance of this work, which captures the zeitgeist of an era when persuasion became a driving force in shaping consumer behavior and public opinion.
