Description
1958 First Edition. Includes dust jacket, which has some wear and small tears. Cover and pages are clean.
This captivating first edition offers a behind-the-scenes look at the remarkable story of Reader’s Digest, one of the most influential and widely read publications of the 20th century. Written by James Playsted Wood, a former editor at the magazine, this richly detailed account provides an intimate perspective on the visionary founders, DeWitt and Lila Wallace, and their unwavering commitment to creating a publication that would inform, educate, and inspire millions of readers worldwide.
Tracing its humble beginnings as a small pamphlet in 1922 to its meteoric rise as a cultural phenomenon, this book delves into the innovative editorial strategies, marketing techniques, and distribution models that propelled Reader’s Digest to unprecedented success. Wood’s insider knowledge and engaging storytelling bring to life the magazine’s evolution, its impact on American society, and its enduring legacy as a trusted source of knowledge and entertainment.
For collectors and readers alike, this rare first edition offers a fascinating glimpse into the golden age of publishing and the entrepreneurial spirit that shaped one of the most iconic magazines of our time.
