Description
1977 9th edition. Hardcover has some shelf wear. No dust jacket. The pages are clean and in good condition. The binding is secure.
This well-preserved ninth edition of “Modern Retailing Management” by Delbert J. Duncan, Stanley C. Hollander, and Ronald Savitt offers a comprehensive exploration of the retail industry in the late 20th century. Published in 1977, it captures the evolving landscape of consumer behavior, marketing strategies, and operational practices that shaped the modern shopping experience. As a seminal work in the field of retailing, it provides invaluable insights into the historical context and business principles that underpinned the industry’s transformation during a period of rapid social and economic change. Collectors and scholars of retail history, consumer culture, and business management will appreciate this enduring volume as a time capsule of retail wisdom and a testament to the industry’s adaptability in the face of shifting consumer demands and technological advancements.
