Description
1981 Second edition. Hardcover has some minor wear along the sides, scuffs and marks. No dust jacket. Spine has some wear on the top and bottom. Pages are clean and the binding is secure.
This 1981 second edition of “Marketing” by L. Rosenberg offers a glimpse into the early days of modern marketing theory. Published during the Reagan era, when consumerism and advertising were on the rise, this textbook would have been a valuable resource for students and professionals alike. Despite its well-worn exterior, the clean pages and sturdy binding suggest a book that has been thoroughly studied and referenced over the years.
Rosenberg’s work is notable for its emphasis on the psychological aspects of marketing, exploring how to effectively influence consumer behavior. At a time when traditional advertising methods were being challenged by new media, this book likely provided insights into emerging strategies for reaching audiences through innovative channels. For collectors, this edition represents a snapshot of marketing principles as they evolved in the latter half of the 20th century, making it a fascinating artifact of its era.
