Capon’s Marketing Framework –3rd edition Noel Capon

Description

Paperback cover has some wear along the sides and on the corners. Pages are clean and the binding is secure.

Capon’s Marketing Framework, now in its 3rd edition, is a seminal work by Noel Capon, a renowned scholar in the field of marketing. This well-thumbed copy bears the gentle marks of a book that has been extensively studied and referenced, a testament to the enduring value of Capon’s insights. Published in the early 21st century, this text captures the evolving landscape of marketing theory and practice, offering a comprehensive framework for understanding and navigating the complexities of the modern marketplace. Capon’s lucid prose and rigorous analysis have made this work a staple in university curricula and a trusted resource for marketing professionals worldwide. Collectors and scholars alike will appreciate the opportunity to own a piece of marketing history, a book that has shaped the discipline and influenced generations of practitioners.