By Chance Or By Design? The Story of Premier Designs & Founders Andy and Joan Horner 25th Anniversary Edition [Paperback] Andrew J. Horner with Andrea Horner and Dave Wyrtzen

Description

2010 edition. Paperback cover has some minor wear along the sides, scuffs and bending. Spine has some reading creases and wear. Pages are clean and the binding is secure.

This 25th anniversary edition of “By Chance Or By Design?” offers a captivating glimpse into the remarkable journey of Premier Designs, a pioneering home-based jewelry company founded by Andy and Joan Horner. Written by the founders themselves, along with their daughter Andrea and Dave Wyrtzen, this book traces the company’s humble beginnings in a small Texas town to its meteoric rise as a multi-million dollar enterprise. More than just a business memoir, it is a testament to the power of perseverance, innovation, and the American entrepreneurial spirit. Collectors and readers alike will appreciate the candid insights into the challenges faced by the Horners, the pivotal decisions that shaped their success, and the enduring values that have sustained Premier Designs for over two decades. With its engaging narrative and behind-the-scenes anecdotes, this volume offers a compelling read for anyone interested in the world of direct sales, entrepreneurship, or the inspiring stories of family-run businesses.