Description
1978 edition. Paperback cover has significant wear, scuffs, small marks and stains, and large creases and bending. Spine has significant reading creases and wear. Pages have some marks but largely are clean and the binding is secure.
This well-worn copy of “Behavior Modification: What It Is and How to Do It” by Garry Martin is a fascinating time capsule from the heyday of behaviorism in psychology. Published in 1978, it provides a window into the theories and techniques that were widely embraced at the time for modifying human behavior through principles of conditioning and reinforcement. While some of the methods described may now be considered controversial or outdated, the book remains a valuable primary source for scholars studying the history of psychology and the evolution of therapeutic approaches.
Martin’s accessible writing style and practical focus made this book a popular guide for parents, teachers, and others seeking to apply behavior modification techniques in everyday settings. Its well-thumbed pages and battered cover suggest it was a heavily consulted resource, perhaps used by a student or practitioner in the field. For collectors interested in the intellectual history of the 20th century, this survivor offers a tangible connection to an influential but now largely supplanted paradigm in psychology.
