100 Recipes From 100 Of The Greatest Restaurants [Spiral-bound] Benson & Hedges 100’s; Meredith Corporation

Description

Undated edition. Spiral bound cover has some minor wear along the sides, scuffs and bending. Spiral is in good condition. Pages are clean and the binding is secure.

This intriguing culinary tome, “100 Recipes From 100 Of The Greatest Restaurants,” offers a unique glimpse into the culinary world of the late 20th century. Published as a promotional item by the Benson & Hedges 100’s cigarette brand in collaboration with Meredith Corporation, this spiral-bound collection serves as a time capsule of the era’s finest dining establishments. Each recipe represents a celebrated restaurant, inviting readers on a gastronomic journey across the United States and beyond.

While the book’s origins may seem unconventional by today’s standards, it reflects the shifting cultural attitudes towards smoking and advertising in the latter half of the 20th century. As a marketing tool, it aimed to associate the Benson & Hedges brand with sophistication and fine dining, capitalizing on the allure of exclusive restaurants and their renowned chefs.

Beyond its promotional purpose, this volume holds historical significance as a record of culinary trends, ingredients, and techniques prevalent at the time. It offers a fascinating glimpse into the evolving tastes and influences that shaped the restaurant industry during this period, making it a valuable resource for food historians, culinary enthusiasts, and collectors alike.