Description
1982 edition. Hardcover has significant wear, discoloration, scuffs and marks throughout. No dust jacket. Spine has tears on the top and bottom. Binding is loose on the cover but holding firm on the pages. Pages have significant highlighting, notes, and underlining. Readable copy.
This well-loved copy of “Marketing Research” by H. Robert Dodge offers a glimpse into the early days of modern marketing research. Published in 1982, this textbook was a pioneering work that helped shape the field as we know it today. Despite its worn appearance, the extensive notes and highlights throughout the pages speak to its value as a educational resource, likely used by a dedicated marketing student or professional.
Dodge’s seminal text covers topics like consumer behavior analysis, survey design, and data interpretation – all essential skills for effective marketing research. While some of the specific techniques may be dated, the core principles remain relevant, making this book a fascinating historical artifact. Collectors and scholars of marketing history will appreciate owning an original edition that captures the era when marketing research was evolving into a crucial business function.
