Description
1992 edition. Paperback cover has some minor wear along the sides, scuffs and bending. Spine has some reading creases and wear. Pages are clean and the binding is secure.
This well-preserved copy of “Building Better Ads: New Home Advertising Problems, Solutions, Results” offers a fascinating glimpse into the world of advertising in the early 1990s. Published in 1992, this book by Richard Elkman provides a comprehensive guide to effective advertising strategies for the housing industry. As the real estate market underwent significant changes during that era, this volume served as a valuable resource for professionals seeking to navigate the evolving landscape and capture the attention of potential homebuyers.
Elkman’s expertise in the field shines through as he dissects common advertising challenges and presents practical solutions tailored to the unique needs of the housing market. From crafting compelling ad copy to leveraging emerging media channels, this book equips readers with the tools to create impactful campaigns that resonate with their target audience.
Collectors and advertising enthusiasts will appreciate the historical significance of this work, offering a time capsule of the industry’s best practices and trends during a pivotal period. For readers interested in marketing and advertising, this book provides valuable insights into the evolution of promotional strategies, making it a must-have addition to any comprehensive library on the subject.
