Five Great Rules of Selling [Hardcover] Percy H Whiting

Description

1957 8th printing edition. Hardcover has some fading near edges. Dustjacket has some fading and some small tearing at edges. The pages are clean and in good condition. The binding is secure.

This 8th printing of Percy H. Whiting’s seminal work “Five Great Rules of Selling” from 1957 offers a fascinating glimpse into the world of mid-20th century sales techniques and business philosophy. Whiting, a prominent sales executive and motivational speaker, distilled his decades of experience into this enduring guide, which became a must-read for generations of salespeople and entrepreneurs.

Beyond its practical advice, the book serves as a time capsule of the post-war era’s optimism and belief in the power of personal initiative. Whiting’s emphasis on building relationships, understanding customer needs, and cultivating a positive mindset resonated with the era’s burgeoning consumer culture and the rise of the American salesman as a cultural icon.

For collectors, this well-preserved 8th printing edition offers a glimpse into the evolution of self-help and business literature, as well as the changing attitudes toward sales and customer service in the latter half of the 20th century. The book’s enduring popularity and multiple reprints attest to its lasting impact and the timelessness of Whiting’s principles, making it a compelling addition to any library focused on business history or the development of modern sales strategies.