Description
Paperback cover has some wear along the sides and on the corners. Pages are clean and the binding is secure.
Capon’s Marketing Framework, now in its 3rd edition, is a seminal work by Noel Capon, a renowned scholar in the field of marketing. This well-thumbed copy bears the gentle marks of a book that has been extensively studied and referenced, a testament to the enduring value of Capon’s insights. Published in the early 21st century, this text captures the evolving landscape of marketing theory and practice, offering a comprehensive framework for understanding and navigating the complexities of the modern marketplace. Capon’s lucid prose and rigorous analysis have made this work a staple in university curricula and a trusted resource for marketing professionals worldwide. Collectors and scholars alike will appreciate the opportunity to own a piece of marketing history, a book that has shaped the discipline and influenced generations of practitioners.
